Wednesday, August 3, 2011

Why pay a short sale negotiator fee?

Dear REALTORS,



I wanted to thank those of you who came to my event last Thursday with David Bright. It was so nice to see you. We covered some very important topics in the short sale market. For those of you we had to turn away due to full capacity we apologize. Lotus Realty Group and David Bright will be having educational events every 3 months. We will be sure you are able to attend the next one.



One topic in particular I would like to go over in this news letter is all issues pertaining to a negotiator fee. I know that most of you do not want to pay a negotiator and parting with a 1% fee is painful for most of you. One of the questions for David Bright was; can the buyer pay the negotiator fee or is it the listing agent’s responsibility?



For those of you who have followed my events with my attorney David Bright understand that he feels very strongly on this matter. His reply was simply “The listing agent’s responsibility. Having a buyer pay a negotiator fee has a lot of dark ally’s in this industry today. As a business owner and having built my company to where it is today with a lot of sacrifices I cannot afford to go down any of those dark ally’s and one of my goals has always been to protect my clients as well. Homeowners and the REALTORS I negotiate for. I take pride in the fact that our company has a strong reputation of ethics and integrity along with our success rate in closing short sale transactions.



I was reflecting on the situation that drove us into this type of market in the first place. The lending industry liked to call it creative financing. Now, there are companies out there trying to do creative short sales and charge less money for their services to drive in the business. I am in my third year of business and I have seen these companies come and go.



I know how long short sales take to close. I also know how many you have to have in your pipeline to stay afloat. Not to mention the right team to handle the short sales from start to finish and how many deals that need to close on a monthly basis to make the numbers work to keep business doors open. But most importantly, from a legal stand Pointe, short sales have become a liability with all of the CREATIVE short sales taking place. Lenders and the DRE have extra eyes on short sale negotiators. Is it worth the headache and the risk to try to save some money or does it make more sense to hire a team of professionals who has your best interest in mind. A company who will protect you and your client.



I would like you to consider this; there are so many sides to a short sale transaction. As a negotiator I am negotiating the hardship, contributions and values. If a company is willing to give up their worth and accept less for their services, how hard do you think they will fight when negotiating your file? That saying, you get what you pay for is exactly right.




I wanted to share with you exactly what the 1% negotiator fee covers when you outsource your short sales to Lotus Realty Group.




Why use Lotus?



1. Qualified, experienced and professional staff. I was very mindful when hiring people for my company to assist me in executing my strategic, streamlined process to allow Lotus Realty Group to run like a well oiled machine and at the same time; people that would be a good reflection of who we really are and what we have to offer. Every person employed at Lotus Realty are licensed REALTORS.







Our staff:


Cari Drolet- Founder/CEO- 14 years in the industry from Lending to Real Estate. Licensed REALTOR, CDPE.



Stephen Bick- Broker of record/Business partner. Charter Financial Analyst. (CFA, CMA, CIRA.) Business Management and compliance.



Lana Boyle- Director of Operations- Bachelors Degree in business management. Licensed Broker, CDPE.



Jennifer Talasazan- Sales partner/Loan modification/Debt relief. Licensed REALTOR with back ground in the lending industry.


Donna Rommano- Transaction Coordinator- Licensed REALOR.




2. # 1 Real Estate Attorney, David Bright. David Bright is my attorney at Lotus Realty Group. My short sale package has all of the disclosures to protect all parties in the transaction. All disclosures were either co-created with David or approved by David. David is a huge asset to have on our team and he is always available for my clients.






3. Experienced negotiators with all of the large financial institutions and are able to handle all of the banks requests and requirements before the file hits their desk.






4. We have a stream lined process that allows our company to handle all files with ease. Our organizational skills are like no other. Nothing falls through the cracks.





5. In addition to negotiating your file Lotus Realty Group offers the following assistance to REALTORS:




A) Prospecting



B) Prequalifying



C) Full short sale package readily available to hand off to your clients to get started.



D) Pricing and listing



E) Marketing





6. Lotus Realty Group will only take qualified short sale transactions. We will only take deals we know we can close and not waste time on deals that do not make sense. This allows us to maintain our excellent track record of closing short sales.




7. Weekly updates



The goal is to build your pipeline with the right deals. If you have thirty in your pipeline on a regular basis you will be closing 2-3 monthly.



The questions to ask your self are:



A) Can you do the negotiating yourself and build your pipeline to where it needs to be?







B) Does it make more sense to hire a company for less than the 1% fee for negotiating your file where there is a lack of service and legal protection to save a little money and in return lose sleep at night?



Here a couple suggestions to help you with the 1% negotiator fee:



1. Ask the buyer’s agent to split the fee with you. If the buyer’s agent understands what it is he or she is paying for to ensure the deal closes it has been my experience that they are willing to contribute.







2. Offer 2.5 % to the cooperating broker in the MLS and 3.5% to the listing agent if you have to carry the full 1%.




REALTORS, we have truly created a system that works. Where do you see your business headed? What number do you need to make this year and next year? Have you thought about it? Have you written it down? What do you need to do to execute your business plan? Where is your time best spent?



I would like to end with a short story. When I first started my business I had my hands in several cookie jars. I was door knocking and taking listings, working with buyers, looking into a property management service as an addition to my business, and becoming my own broker to build a brokerage. It was EXHAUSTING!



When I changed my business model and decided to focus ONLY on negotiating for other REALTORS and perfecting that system all of the sudden I looked up and everything had come full circle. I get 3-5 of my own listings monthly by referral only. 6-10 new transactions from other REALTORS monthly. I have created this on a $500.00 monthly marketing budget. Sign calls come in and I hand it over to one of the agents on my team and just recently our company became our own broker of record. We are still in the process with the paperwork at the DRE but it happened. And it happened by laser focus on one particular part of the business.



I would like to encourage you to evaluate your current status and consider allowing Lotus Realty Group to help you achieve your goals.





(Quote) "Persistence is the ability to maintain actions regardless of your feelings. You press on even when you feel like quitting. When you work on any big goal your motivation will wax and wane like the waves hitting the shore. Sometimes you’ll feel motivated, sometimes you won’t. But it’s not your motivation that creates results - it’s your action.



Persistence allows you to keep taking action even when you don’t feel motivated to do so, and therefore you keep accumulating results. Persistence will ultimately provide its own motivation. If you simply keep taking action, you’ll eventually get results, and results can be very motivating." – Zig Ziglar





Call us today and let us show you a system that works to help you expand your business and effectively and efficiently close short sale transactions.



LOTUS REALTY GROUP



PROFESSIONAL SHORT SALE NEGOTIATORS





At Lotus Realty GROUP, helping people ethically succeed is at the forefront of who we are...




Call today to find out how Lotus Realty Group can assist you in closing your short sale transactions or go to WWW.LotusRealtyGroup.com

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